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Archive for the ‘Just for fun’ Category

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Mar 10

Proof: Content spamming with javascript works

It would seem that things are tough at the top.  Of course I mean the top of the SERPs for terms like ‘SEO’, ‘Search engine optimis(z)ation’ and the like.  This is a seriously competitive space for vanity rankings – so I tend to have a nosey around now and then.  And whilst we all blog, talk and generally pontificate about writing content that’s worth linking to etc.  It seems to be the case that content literally still is king.

But not really in the way I’d hope.

Jan 22

SEO and PPC skillsets: A further fun-alysis

Image courtesy of Flickr - wwworks

Image courtesy of Flickr - wwworks

I really enjoyed a post by Kate Morris on New Edge Media regarding the skillsets of PPC and SEO Managers, where they meet and where they differ.

I won’t go over that again but it did get me wistfully thinking about how much fun I’ve had acquiring these skills and sent me off on a jaunt along memory lane, reminiscing about the early days of search and being part (or sometimes all!) of a growing, learning search department.

Many of us’ll remember evolving from the small one-win-at-a-time initiatives, to the infusion

Oct 29

Nostalgia: first post after a long break

Ok, so firstly, my god it’s been a while internet, I’ve missed you.

I’ve managed to build self indulgent blogs, wannabe comments, flickr profiles, facebook profiles, lame profiles, web design businesses, rubbish affiliate sites and hilarious attempts at pushing the boundaries of xml (in 2004! and funnier when you read the XSL).  Watch out, half of them only work in ie.

Now it’s just me.

Just this blog, and crikey things have really moved on. The flourishes and fandango of the .com boom are long gone. 2.0 is boring. Finally content, clarity of purpose and dare i say it, cynicism have taken over.

The web wants the sausage rather than the sizzle, the revenue rather than the traffic. Crumbs, at least the bandwidth costs’ll come down. This blog’s here to talk about my experiences over the past few years working on the web, trying to make sense of insoluble business models, hilarious decrees and the ridiculous amount of ground we’ve all covered in these short years.

So there’s my first post, i guess at least it beats Hello World

Cole Whitelaw
I'm Head of Digital Marketing for an international publishing company. Well, I will be until May 22nd when I cast off my shackles and spend the next 7 months traveling the world.
I'll be taking in vistas, co-working spaces and copious local grub so keep 'em peeled here for the latest.

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