Stem the Bleeding: A First Aid Kit for Amazon-direct PPC Affiliates

Image credit: Shari Green

What’s in this post? I’m going to explain potential reasons for Amazon’s decision to ban merchant-direct PPC, then I’m going to share steps you can take to help your affiliate business compete with challenges like this in the short term i.e. what to do now, and to avoid them altogether further into the long term.

I’ll start with the bitter pill.  You knew this was coming.  Deep down in the pit of your stomach you knew this day would come.  Like brand bidding it was only a matter of time till the affiliate gut punch, the decision to cut the erosion of margin.

SEO and PPC skillsets: A further fun-alysis

Image courtesy of Flickr - wwworks

I really enjoyed a post by Kate Morris on New Edge Media regarding the skillsets of PPC and SEO Managers, where they meet and where they differ.

I won’t go over that again but it did get me wistfully thinking about how much fun I’ve had acquiring these skills and sent me off on a jaunt along memory lane, reminiscing about the early days of search and being part (or sometimes all!) of a growing, learning search department.

Many of us’ll remember evolving from the small one-win-at-a-time initiatives, to the infusion