Social Network? More like Social Not-work

Very simply – Social media as a concept is muddied and amorphous. Obviously, we’ve already seen a stampede of hip advertisers and cynical brands into those spaces; testing ‘messages’, ad models, cut through and viral activity.

As with every other media channel, barriers to entry creep lower and lower allowing far too many people to assume they ‘get’ social media – I look out across this wasteland of faceless corporate profiles and think.

We’re doing it wrong.