Thursday 12 January, 2012 at 2:21 pm / 0 comment
Google Search Plus Your World: Crowdsourcing Masterclass
Lots of opinions on the Google’s recent move to further integrate Goole+ into search results. But does it go deeper? Are they simply crowdsourcing their marketing on a massive scale?
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Thursday 19 February, 2009 at 12:39 pm / 0 comment
Social Network? More like Social Not-work
Very simply – Social media as a concept is muddied and amorphous. Obviously, we’ve already seen a stampede of hip advertisers and cynical brands into those spaces; testing ‘messages’, ad models, cut through and viral activity. As with every other media channel, barriers to entry creep lower and lower allowing far too many people to [...]
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